0%
9+
Years of Experience15+
Prior ProjectsThrough user research, I identified that 'traders' were a major yet underserved customer segment. I led a redesign to focus on the trader persona, adding key features tailored to their needs. This redesign drove a 35% increase in total trading volumes and 25% more trades per user.
I proposed and developed a new stablecoin concept backed by IMF Special Drawing Rights. I researched the model, built prototypes, and secured key partnerships. I delivered a whitepaper, website, and other systems to launch the concept, validating the idea and gaining top-tier interest through comprehensive research, strategy, and execution."
I led the development of Nye Health's app to put medical data and COVID-19 research access in patients' hands. Launched in 2020, the app empowers tens of thousands of users and enables impactful scientific work. The on is on the list of apps that the NHS recommends for accessing GP data and services. By applying my skills, I contributed to delivering patient value and advancing innovation during the pandemic.
Nye Co-founder, ExMcKinsey
I hired and worked with Will as he led the UX/UI at Nye. He led the redesign of the Nye patient app so that patient users could fetch their medical records and begin to involve themselves in the Nye community. We also worked closely on design sprints so that we could explore and validate new ideas for Nye. Will has great judgement and an excellent sense of aesthetics. I’d love the opportunity to work with him again.
Co-Founder & CPO at DolarApp
Will and I worked together on a proposition design engagement where Will led the UX/UI development effort for a internal platform at a Global Bank. Will exceeded expectations in an extremely difficult environment, meeting tight deadlines with vague information given by extremely demanding stakeholders. Will impressed with his patience, vision, and ability to execute with minimal oversight and guidance - I would strongly recommend Will, and hope to work with him again in the future!
Manager at PwC
William and I worked together on a new project for Tier 1 bank. He is an innovative, reliable and very hardworking designer, who had a coherent vision of the end product. His creative ideas, clear and accurate approach to complex user scenarios and journeys of different features make me think of him as a flexible, detail-oriented and strong advocate for the user experience. I enjoyed working with him, his strategic approach was refreshing.
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letstalk@williamdeng.com